Corporate And Brand Communications

Course Overview

a. Why corporate communication is important
b. What is corporate communications?
c. What is internal communications?
d. What is external communications?
e. Goals of corporate communications
f. How does corporate communications work?

• Brand awareness (corporate identity)
• Brand credibility (corporate reputation)
• Brand talent
• Employee engagement
• Employee productivity
• Corporate communications functions
• Customer communications and marketing
• Media and public relations
• Crisis communication
• Internal Communication

g. Benefits of corporate communications
h. The role of corporate communications professionals.

FEE: GH¢ 2,990.00, Exclusive of Tax.

DATES:

• 11^th – 12^th April, 2024
• 19^th – 20^th Sept, 2024
• 21^st – 22^nd Nov, 2024

DURATION: 2 Days

VENUE: 15 LABONE CRESCENT, NORTH LABONE ACCRA.